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SEO. Many business owners make the mistake of thinking it’s a one-time thing. It turns out that investing in search engine optimization and content marketing is actually one of the most important facets of running your business. Long story short, if your business has a web presence, you need to know SEO.
This week on Xero Gravity, Rand Fishkin, SEO wizard and founder of Moz, talks about the importance of optimizing your website and how it’s changing with social and mobile.
Inventory management has been around for as long as there have been businesses that stock and sell products. Even in the bygone era of having main street village shops and trades, some kind of inventory management was used, even if it was only a brief daily stock take followed by simple restocking, manufacture and acquisitions.
Mobile-friendly simply means that your website is compatible with a range of devices that aren’t desktop or laptop computers. This includes smartphones and tablets, which in themselves cover a wide range of screen sizes and resolutions. These smaller devices, especially smartphones, need a website to be attractive and brand-relevant while being functional and easy to use with one hand, a thumb, or several fingers. Multi-touch technology means that users often have a range of ways they interact with the screen, and your site must make it simple to navigate and interact to cover all bases.
You may have had a nice holiday, but scammers never take a break. In fact, in the last few months there has been a significant rise in the number of reported scam incidents.
If you are a business owner, moving your accounting software from “on-premise” to “the cloud” can bring huge benefits. Not only could you save bucket loads of time, but cloud accounting software is cheaper, more secure and accessible anywhere.
Want to succeed as a small business owner? Have a mentor or an accountant. Our recent Make or Break? report shows that asking for help from mentors and advisors, and having a good relationship with your accountant, means you have a leg up. The research was timed to coincide with Global Entrepreneurship Week which kicks-off today.
We’ve all heard the phrase, a picture is worth a thousand words. We believe, when advising your clients on their businesses, graphs and charts have the same impact on numbers. Graphs and charts condense large amounts of information into easy to understandable formats that can clearly and effectively communicated. With approximately 65% of people being mainly visual learners, meaning they easily pick up information with their eyes and prefer to be taught something by seeing it in a graphical manner. This is especially relevant when there is a lot of data and complex material to understand. Delivering information that’s pertinent to their business and in a visual way gives your client the greatest chance of understanding, implementing and valuing your advice.
Before we consider the ways to optimise your website for local search, let’s see what local search really is, and why it is important for your business: If you ever used the Google now feature on an Android phone, have you noticed how Google is able to return the results for places to eat around you, or popular shopping destinations in the vicinity? Similarly, have you ever wondered how Siri on the iPhone is able to tell you how many good Italian restaurants are in your neighbourhood? Another example is a set of listings you see on Google desktop search.
Raw data describes the facts and figures that a business processes every day. Over time, every business hoards a certain amount of data and it only becomes information to a business after it has been processed to add context, relevance and purpose.