With smartphones at our fingertips, customers are searching online more than anywhere else to research a product. As a small business owner, it’s critical that you have a website ready for customers who are looking you up. Understanding why it is important and figuring out where to start can be intimidating. Here’s what you need to know.
Keep tabs on your business relationships without fuss. Connect and collaborate seamlessly with your contacts. That’s what you get from the tighter integration of Xero and Google Apps for Work announced today.
Customer retention is vital for the growth and sustainability of any eCommerce business. The cost of acquiring new customers means building loyalty within your current customer base should take precedence.
When business is booming and everything’s going well, it seems fair to cut back on your marketing efforts. More business means less spare time, so investing effort in marketing becomes difficult, and easy to neglect.
Social media. It’s big, it’s fast, and it’s growing. What can you do to make sure you’re using the right social channels to connect with your customers and market your brand?
In this episode of Xero Gravity, hosts Elizabeth Ü and Gene Marks are joined by Mychelle Mollot, CMO at Klipfolio, and Raheela Nanji, Director at Ree Consulting Inc., to discuss all the nitty gritty details of social media in business.
Cash is often referred to as the lifeblood of an organisation, a key factor that determines business success or failure. In many cases, cash is vital for daily survival; a small business that doesn’t have enough cash on hand to pay suppliers might not be able to open the next day.
As a small business owner, it’s quite likely you play both the role of salesperson and debt chaser. On one hand you want to keep the relationship positive so you can continue selling to that customer, but on the other hand you need your bills paid for your business to survive. Maintaining customer loyalty and satisfaction while keeping a credit control policy that’s abided by can (at times) put you in an awkward position.
When it comes to building rosters you want to be as accurate as possible when forecasting future staffing requirements. Time again, we’ve seen rosters being created based on instinct and manager experience.
The issue of bullying at school is well-known and reasonably well understood. But workplace bullying is just as big a problem. In the US, for example, 27% of employees have experienced bullying, and managers are the main cause.
Wherever you find people who are driven, ambitious and strong-willed, there’s potential for bullying. Unfortunately, there’s a good chance that some of the people reading this are workplace bullies.
We love curating list posts, especially list posts that feature apps and tools to help you work smarter. We recently published a post on handy browser extensions to improve productivity and get more done. This is one landscape that’s always changing however and we’re always looking to provide the most up-to-date and helpful information to help you achieve more. A conversation with a colleague sparked this particular post, and I hope you find it helpful – I certainly have.