5 Ways to Optimise your Business for Local Search

Before we consider the ways to optimise your website for local search, let’s see what local search really is, and why it is important for your business: If you ever used the Google now feature on an Android phone, have you noticed how Google is able to return the results for places to eat around you, or popular shopping destinations in the vicinity? Similarly, have you ever wondered how Siri on the iPhone is able to tell you how many good Italian restaurants are in your neighbourhood? Another example is a set of listings you see on Google desktop search.

INFOGRAPHIC: How to stack the odds of getting paid on time in your favour

Running a business is a high stakes game, afterall it’s your livelihood… it’s you that has to pay the mortgage / rent and put food on the table. Getting invoices paid on time (or at all) is an ongoing challenge for many small businesses, especially in services where you’re often doing the work prior to getting paid.
Fortunately there’s a bunch of measures you can put in place to defend yourself from sharks, flakey customers and downright back luck. So we’ve put together a handy infographic that you can print out and keep nearby to remind you to stack the odds in your favour when it comes to getting paid. Enjoy!

The top 3 reasons processes are essential

A process is a set of defined tasks required to complete a given business activity, including who is responsible for completing each step, when and how they do so, and how long it takes to complete.

If you think of the number of repeated tasks required throughout your day, refined processes can amount to huge benefits. Processes clearly define how things are done, then provide the focus for making them better. How they are done determines how successful the outcomes will be.