SEO. Many business owners make the mistake of thinking it’s a one-time thing. It turns out that investing in search engine optimization and content marketing is actually one of the most important facets of running your business. Long story short, if your business has a web presence, you need to know SEO.
This week on Xero Gravity, Rand Fishkin, SEO wizard and founder of Moz, talks about the importance of optimizing your website and how it’s changing with social and mobile.
One of the most frustrating things in life is when you get all fired up and decide to make some big improvements in your results.
So you set goals to get in great physical shape, improve your business results, spend a lot more time with your family etc.
We all know by now that it’s essential for a business to have an internet presence; a company website is the mainstay for anyone doing business in the 21st century.
But what about a company Facebook page, Twitter account or LinkedIn profile? Are you losing out on potential customers by ignoring these social networking heavies? Do you panic when you think about how your lack of social media savvy has caused you to miss out on reaching your sales goals?
Mobile-friendly simply means that your website is compatible with a range of devices that aren’t desktop or laptop computers. This includes smartphones and tablets, which in themselves cover a wide range of screen sizes and resolutions. These smaller devices, especially smartphones, need a website to be attractive and brand-relevant while being functional and easy to use with one hand, a thumb, or several fingers. Multi-touch technology means that users often have a range of ways they interact with the screen, and your site must make it simple to navigate and interact to cover all bases.
Reading a book, finishing a project. Baking a cake. Playing with your kids, throwing a stick with your dog, discussing eastern philosophy with your cat, raising money for charity, writing that novel, painting the house, building your own boat, learning a language, Netflix & chill, making your own jam, mowing the lawn, playing Tetris on your cellphone, discovering an ancient Mayan treasure …
Change. It is the one crucial element an organization needs to be able to execute if it wants to remain relevant and profitable in an increasingly dynamic and challenging global economy. It is also the one vital element that generates the greatest amount of resistance, and throws up the largest number of obstacles to success, than any other business necessity.
A strong service culture within your business leads to improvements in customer experience and can give your business a competitive advantage in your industry.
Because customers now have more choice than ever — making it even easier to switch suppliers or service providers — field service businesses must work harder and smarter to build relationships with customers and sustain long-term loyalty. Building a service culture within a company is an extremely valuable way to do this, as it leads to opportunities for higher growth and revenue and helps create strong relationships with your customers.
You may have had a nice holiday, but scammers never take a break. In fact, in the last few months there has been a significant rise in the number of reported scam incidents.
Cash flow is the single most important aspect of financial management for any small — or large — business. Running out of cash is the major reason businesses fail.
As a business owner, making sure you have cash available (or at least the potential to generate cash) to meet your obligations is not only essential for survival, but is in many cases a legal obligation.
If you work from home you already have to look after your own health and safety (H&S). But what will the upcoming law changes mean for you?