Where there’s business there’s brands.
Those succinct simple representations of an organisation carry enormous power and the task of making a business or cause memorable and enduring. Around the globe maybe millions of minds are beavering away on developing brands to drive their marketing, and cement their future prosperity.
You put a lot of work into gaining your customers.
So once you have them, you don’t want them to simply buy from you once, and then leave you to go out acquiring new customers.
That’s exactly what might happen if your customer has a bad experience with your customer service.
“A rose by any other name would smell as sweet.”
In one of Shakespeare’s most famous lines, he reminds us that a name really is just… a name.
But is a name more when it comes to business?
Let’s for a moment look at some of the perks of a smart business name.
Every successful company, large or small, has a strong brand. In fact, the most important and valuable asset of some of the largest companies in the world – Apple, Google and Coca-Cola – is their brand.
But you don’t need a massive marketing budget to build a successful brand. It can be done with just a few simple changes to the way you think about and operate your business.
I believe that a useful goal in marketing is to have people remember us positively. In other words we want them to be thinking and saying good things about our business as often as possible.
A recent High Court case shows companies need to take extra care when claiming their products are New Zealand made, an intellectual property expert says.
“The cheapest trainer in the world is too expensive if the client isn’t yet sold on your value” – Jon Goodman, Ignite the Fire.
Word of mouth is one of the most powerful drivers of traffic and sales for retailers. According to McKinsey, it’s the primary factor behind 20 – 50% of all buying decisions and can influence purchases in ways that traditional advertising can’t.
Word of mouth is like the holy grail of marketing. And to help you tap into it, we’ve compiled some tips that you can put into action in your store.
It’s an issue a lot of our customers face: being priced out of work by newer, shinier and yes, cheaper competition. If your business is losing clients this way, it’s time to assess what’s going on.
As any business grows, one of the biggest challenges is keeping costs to a minimum while bringing in more revenue and staying profitable. In others words: achieving business efficiency. So how can you go about doing this?
Some company names have interesting stories behind them. For example, Nike is named after the Greek goddess of victory. Yahoo! Is short for “Yet Another Hierarchical Officious Oracle.” Steve Jobs came up with the name Apple after a trip to an apple farm. He thought the name sounded “fun, spirited and not intimidating.”